Air Bed Launch Design
Project Overview
Air beds on Amazon often had generic, uninspiring product imagery, making it hard for listings to stand out. For the launch of the never-deflate air bed, which maintains pressure all night, the objective was to create distinctive Amazon visuals with a focus on the Double size, highlighting its unique feature, driving engagement, and producing a packaging design to match.
Research
User Needs & Insights
Key Takeaways
Comfort and support are the biggest user pain points.
Air-loss is a major issue in the category, making our never-deflate feature a strong differentiator.
Pump convenience is a key purchase driver but often under-explained.
Size is a major functional factor, as it directly impacts comfort usability, and room fit.
Competitor Review
Key Takeaways
Lifestyle imagery is often secondary to technical content, limiting emotional engagement.
Grey-heavy colour palettes dominate the category, resulting in a cold and undifferentiated visual landscape.
Dense technical diagrams and copy reduce scannability and slow user understanding.
Comfort is frequently implied through specifications rather than communicated through feeling or mood.
Design Exploration
Structural Layout
Key Points
Highlighted core benefits without cluttering the image or overwhelming the user
Incorporated insights from user research to emphasize points that resonate most
Maintained focus on the product’s unique selling point: the never-deflate feature
Typography & Colours
Key Points
Unlike many air bed brands that use cold greys or clinical blues, this palette introduces warm, muted tones to feel more inviting and relaxing.
The typography is modern and minimal, prioritising clarity while reinforcing ease and comfort.
Together, the colours and type create a calm, contemporary, and premium brand identity that feels trustworthy and welcoming.
Testing & Iteration
Front Panel Iterations
Decision Summary:
The initial design felt too technical and didn’t create an emotional connection.
The final version uses lifestyle imagery to feel warmer and more inviting.
It maintains clear communication of the USP through the heading while improving overall shopper appeal.
Final Solution
The final solution includes a cohesive set of Amazon visuals and packaging designs for the Double size that clearly highlight the never-deflate feature. Lifestyle imagery makes the product feel inviting and aspirational, while clean layouts and high-contrast visuals ensure the air bed stands out in a crowded marketplace. Together, the packaging and Amazon images create a unified brand presence that captures attention and communicates the product’s unique benefit at a glance.
Amazon Images
Packaging Design
Outcomes & Key Learnings
Feedback from internal stakeholders and early retailer interest validated the design approach. The project highlighted the value of clear visual hierarchy, effective lifestyle imagery, and balancing key product benefits with emotional appeal.